PROJECT
Wachstum Und/Oder Wohlstand – Illustration System
Wachstum Und/Oder Wohlstand – Illustration System
ROLE
Illustration
Illustration
YEAR
2011-2013
2011-2013
CLIENT
Institut Français Deutschland
Bertelsmann Stiftung
Institut Français Deutschland
Bertelsmann Stiftung
The Franco-German debate series “Wachstum Und/Oder Wohlstand” (Growth And/Or Prosperity) brought together economists, researchers and public figures to discuss the future of economic growth and the societal challenges facing Europe.
For this program organized by the Institut Français in Germany and the Bertelsmann Foundation, I created a series of original illustrations used across the event’s communication materials.
Illustration
The project consists of a set of hand-drawn vector illustrations designed to visually translate the themes discussed during the debate series.
Using simple and symbolic compositions, the illustrations represent concepts such as growth, sustainability, society, and well-being. Elements like plants, watering cans, trees, speech bubbles and everyday objects are used as visual metaphors to communicate complex ideas in an accessible way.
Visual Language
The illustrations follow a minimal and expressive graphic style, combining simplified shapes with visible hand-drawn outlines.
This approach creates a balance between clarity and warmth, making the visuals both easy to understand and visually distinctive.
The color palette is limited to vibrant red and turquoise green, creating strong contrast and ensuring immediate recognition across different communication formats.
Iconography
A set of graphic icons was designed to support the program’s communication across different media.
These icons maintain the same simplified visual language and help structure information related to the conferences, topics and events, while reinforcing the identity’s overall coherence.
Applications
The illustrations were used across various communication materials related to the debate series, including: event posters • conference presentations and stage visuals • printed and digital communication • informational graphics.
