adada

A design house for children’s objects founded by Véronique Lacaze

PROJECT
ADADA Paris

ROLE
Brand Identity / Art Direction

YEAR
2023

CLIENT
ADADA Paris

ADADA Paris is a design house dedicated to children’s objects, best known for its high-end plush toys made in France and across Europe. The brand develops a poetic and contemporary universe where each object is conceived both as a playful companion and as a decorative piece. Its approach combines minimalism, craftsmanship and sustainable materials, resulting in a timeless and refined aesthetic.

Context

The visual identity needed to express the balance between a playful children’s universe and a premium positioning. The challenge was to create a graphic language capable of conveying softness and playfulness while maintaining a sober and contemporary aesthetic.

The client wanted a logotype that felt elegant, simple and adaptable, able to integrate naturally with different product designs and visual environments.

Logotype

The logotype is based on a system of cut and recomposed letterforms, evoking the gesture of stamping or typographic collage. This construction introduces a subtle irregularity that adds rhythm and personality to a simple and repetitive word.

The result brings a playful and handcrafted quality, while maintaining a clean and distinctive graphic structure.

Logo variations

Typography

The typographic system responds to a constraint expressed by the client: using typefaces available through Google Fonts.

The combination of geometric and functional typefaces creates a clear hierarchy while ensuring high readability and ease of use across all communication materials.

Adada soft toys bag

Color

The color palette is built around a red tone inspired by the brand’s iconic teddy bear, combined with softer and more pastel tones.

This contrast creates a balance between the softness of a children’s universe and the visual impact of red, bringing warmth, visibility and character to the identity.

Stationery graphic charter

Solution

The identity was designed as a minimal and flexible graphic system, capable of adapting to a wide range of applications including packaging, labels, stationery and digital media.

The simplicity of the logotype, combined with a restrained color palette and a clear typographic system, allows the identity to remain coherent, durable and adaptable across the brand’s visual ecosystem.