PROJECT
Botoxcloud Edition
Botoxcloud Edition
ROLE
Art Direction
YEAR
2011
CLIENT
Studio Arne Quinze
Art Direction
YEAR
2011
CLIENT
Studio Arne Quinze
For the BotoxCloud project, which we created in collaboration with designer Brice Delarue and the SAQ studio for Zirkumflex, we sought to explore how editorial design can extend a spatial and conceptual installation. We designed a printed piece conceived as an object to be handled: two abstract models to cut, fold, and assemble, transforming the flat surface into volume. The generous format (67 × 97 cm open) and Chromolux 250 g/m² paper allowed us to work with the tension between gloss, rigidity, and precision. The finishing details — die-cutting, embossing, and lamination — physically translate the idea of “inflation” and transformation embedded in the name BotoxCloud. Produced in a limited edition of 500 copies, this publication bridges graphic design, architecture, and the printed object. It invites the reader to become an active participant — to construct the piece and experience the dialogue between surface and volume. Through this project, we wanted to show how layout, material, and gesture can turn editorial design into a truly three-dimensional space.