PROJECT
autobiz
autobiz
ROLE
Art Direction, Brand Identity, UI–UX Design, Illustration, Iconography
Art Direction, Brand Identity, UI–UX Design, Illustration, Iconography
YEAR
2016-2024
2016-2024
cCLIENT
autobiz
autobiz
Autobiz is a French company specializing in online car valuation and vehicle trade-in services. The platform allows users to estimate the value of their vehicle and connect with professional buyers.
To strengthen the brand image and improve the overall user experience, a complete visual and digital design system was developed, combining brand identity, interface design, iconography and illustration.
Problem
Operating in a highly competitive automotive market, Autobiz needed a visual identity capable of conveying trust, transparency and technological expertise, while remaining accessible to a broad audience.
At the same time, complex processes such as vehicle valuation, inspection and resale needed to be simplified through clear, intuitive and user-friendly digital experiences.
Logo - white background
Logo - colored background
Logo - black background
Logo - clear background
Logotype
The logotype combines the silhouette of a car with the shape of a heart, symbolizing proximity, trust and care for the customer. It also reflects the emotional relationship many people have with their car.
The wordmark typography was custom designed specifically for the brand, creating a distinctive and recognizable signature.
The symbol expresses the idea of a strong connection between the platform and its users, combining technological efficiency with a human dimension.
Stationery graphic chart
Typography
The typographic system is based on Facit, a contemporary sans-serif typeface.
Its neutral yet distinctive character ensures excellent readability across digital interfaces while maintaining a strong and modern graphic tone.
Logo application on agency window
Minimal icons
Iconography
A modular system of vector icons was designed to represent services, interactions and features across the platform.
The icons adopt a simple, colorful and expressive style, bringing a playful and approachable layer to the interface. Color is also used to differentiate categories of information, improving navigation and usability.
The system places emphasis on human interaction and service, reinforcing the platform’s accessible character.
Colored icons
Simple colored illustrations
Simple colored illustrations
Simple colored illustrations
Illustration
A series of custom vector illustrations was developed to differentiate Autobiz from competitors often relying on generic automotive imagery.
These illustrations depict characters and everyday automotive situations, helping to communicate the platform’s services while emphasizing proximity, technology and the company’s start-up spirit.
UX / UI Design
The user experience was designed to be simple, intuitive and playful, particularly on mobile and tablet devices.
The interface prioritizes large interactive elements, clear call-to-action buttons and navigation optimized for touch interaction.
A key feature is an interactive damage assessment tool, allowing users to mark scratches or dents directly on a vehicle diagram. This playful but functional system makes the valuation process both transparent and easy to understand.
Solution
The project resulted in a coherent visual and digital ecosystem, combining brand identity, interface design, iconography and illustration.
By balancing technological clarity with a human-centered visual language, the platform successfully differentiates itself from competitors while presenting Autobiz as a modern, trustworthy and user-friendly automotive service.
